Boost Your Business with a Professionally-Designed Website
These days, if you have a business, you have to have a website. Whether you own a dry cleaner, a restaurant, a housekeeping company, or sell furniture, the web is your most useful tool for customers to find you and learn about your business. What are your hours? What services do you provide? What products do you carry? With a few clicks of a mouse (or smartphone screen), your customers can find out all they want to know about your company by perusing your website.
Your website is often the first impression a new customer has of your company. With so much at stake, you owe it to yourself to hire a graphic designer to create the best website possible. Here are five ways a professional graphic designer can help take your website from blah to mind-blowing.
1. Save Time
Running a business is time-consuming. Building an amazing website is time-consuming, too. Sure, there are online tools and templates that will allow you to build one yourself, but you’re going to have to spend hours learning how to use the platform. Part of being a successful business owner is knowing that you can’t do it all yourself. When it comes to creating a website, it really makes sense to bring in someone with the time and know-how to do it right.
2. Customized to Your Business
When people who don’t normally build websites use online templates and website-builders, the results can be boring and same-same as you’re just trying to fill space. “Insert Header Here? Uh, ok. I guess I’ll put my company name there? Maybe I can find a snapshot on my phone that will work as a main photo for the site?” This process plays out daily, resulting in unoriginal and uninspiring websites.
When a graphic designer works with you to design your website, they’ll customize it to your company. Within a few seconds of being on your site, you want customers to know exactly what kind of company you have and what you stand for. Graphic artists know how to communicate that to potential customers quickly—and leave them wanting to learn more.
3. Clear and Consistent
Have you ever clicked through a company’s website and found that it seemed strangely different in theme and layout from one page to the next? That’s a clear sign of one that wasn’t professionally-designed. An effective website should be easy to navigate, flowing cleanly from one section to the next, and it should also be consistent in its tone and appearance throughout. A graphic designer can make this happen…and if your website is currently all over the place, they can put it back on track for you.
4. Differentiate Yourself from the Competition
Your website can also help differentiate you from the competition. If a customer is deciding between two cleaning companies for their home, they’ll likely choose the one with a website that looks like it was designed by a professional. Why? Your website design speaks depths about your business. If you take the time to ensure that your website looks amazing and is easy for your customers to navigate, it makes them feel as though you’re a professional who will take the time to provide them with top-notch service.
As mentioned above, learning to use a web design platform takes time. A business owner who is building their own website can spend hours and days trying out different elements and features, adding and deleting them to see how they look. In addition to this, they’ll have to experiment to find out what works with customers. Will they be able to easily navigate your site? Once they find your site, will they be interested enough to stay and look around, or will they move on? Graphic artists don’t have to experiment. Part of graphic design is the experience and knowledge to understand what will draw someone’s eye and make them want to know more. And because they do so much work building websites, they know which features are helpful and which ones are simply a waste of time.
Although there is an initial upfront cost, by having a professional graphic designer create your website, you’ll save time, attract more customers, and stand out from the competition. Add all of this up and what do you get? More exposure—and more money—in the long run.